{"id":4095,"date":"2023-10-10T08:00:44","date_gmt":"2023-10-10T08:00:44","guid":{"rendered":"https:\/\/www.invian.net\/es\/?p=4095"},"modified":"2023-11-15T17:25:23","modified_gmt":"2023-11-15T17:25:23","slug":"fake-ooh-how-should-the-advertising-industry-respond-to-this-new-trend","status":"publish","type":"post","link":"\/es\/2023\/10\/10\/fake-ooh-how-should-the-advertising-industry-respond-to-this-new-trend\/","title":{"rendered":"Fake OOH: \u00bfc\u00f3mo debe responder la industria publicitaria a esta nueva tendencia?"},"content":{"rendered":"

Seguramente te has topado con videos de una Barbie gigante saliendo de su caja en Dub\u00e1i o de un tren subterr\u00e1neo con grandes pesta\u00f1as pasando a trav\u00e9s de una barra de r\u00edmel en Londres. Estos anuncios no son reales, pero su presencia ha crecido de manera exponencial en redes sociales como TikTok o Instagram.<\/p>\n

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Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n
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Una publicaci\u00f3n compartida por Maybelline New York (@maybelline)<\/a><\/p>\n<\/div>\n<\/blockquote>\n